If you closely observe TV commercials and the products being advertised, you will notice one thing in common – every product is ‘new and improved’. The reason why all products are constantly revamped and upgraded is because the competition in the market is tough. There are many producers of any given product, and to make sure that you stand out, you have to give your clients/ customers something better and innovative!
This rule applies not only to consumer goods, but each and every business on earth. Whether you provide service assistance, IT solutions or manufacture products, innovation is the key to retain and develop customers.
Having said that, it is not important to develop and create unique products/ services all the time. One needs to be in a fresh and creative state of mind to think of unique ideas. In addition, one has to be trained and educated about the technicalities and techniques of innovation, to get maximum output.